In April 2007, hundreds of cases of Cocaine were seized by the Department of Consumer Protection in Connecticut, which stated that the company had not registered with them, and that drink's labels did not comply with state laws requiring companies to label their drink's water source. In addition to the FDA, Cocaine also faced trouble from specific U.S. Beginning in February 2008, the old Cocaine name was used again. The Las Vegas Sun reported that online sales of Cocaine had quadrupled two weeks after the FDA's warning letter. ![]() On 17 June 2007, the drink was redistributed in the U.S. At the end of May, 2007, the Redux team decided to change the name to No Name. In response, Redux Beverages removed the statements from their website, and began working on a new name for the product immediately. The FDA cited statements made on Cocaine's packaging and website as evidence for their claims. In 2007, Cocaine was temporarily pulled from shelves in the United States, after the Food and Drug Administration published a warning letter stating that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement". According to the Las Vegas Sun, Kirby made over $1.5 million in sales three months after Cocaine's debut. That same month, 7-Eleven publicly asked its franchisees to stop selling the energy drink. While the drink contained no actual cocaine, the product launch attracted criticism from lawmakers and anti-drug organizations, who felt that Cocaine glamorized drug usage to children. According to Jamey Kirby, initial marketing costs merely consisted of sending a case of energy drinks to the New York Post offices. Kirby founded Redux Beverages in 2006 with his wife Hannah, and launched Cocaine in autumn of that year. Instead, the name "Cocaine" was chosen for its potential to be controversial. ![]() Originally, the drink was going to be named "Reboot", but the name was already taken. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.Ĭocaine was created by Jamey Kirby, who used to work as a software executive. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Cherry & Cinnamon Piña Colada & Watermelon Ice & Citrus & Peach Mango & Mix Berries & SpicyĬocaine, also known as No Name, is a highly caffeinated energy drink distributed by Redux Beverages.
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